The Cupertino effect occurs when a spell checker erroneously Autocorrect correctly spelled words that are not in its dictionary.
"Cupertino" has been in the dictionaries used by Microsoft Word since at least 1989. "The Cupertino effect", Language Log, March 9, 2006. Lack of vigilance in post-spell check editing can result in even official documents containing phrases such as "South Asian Association for Regional Cupertino" and "presentation on African-German Cupertino".
The user need not always select an incorrect word for it to appear in the document. In WordPerfect 9 with factory default settings, any unrecognized word that was close enough to exactly one known word was automatically replaced with that word. Current versions of Microsoft Word come configured to "auto-correct" misspelled words silently as the user types. with dictionary-supported automatically replace possible mistakes with dictionary words. "Cell phone cupertinos", Language Log, August 23, 2010. (Auto-correction can be disabled by the user.)
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